Health and wellness is a fast-growing industry around the world. With more of a focus on taking care of our physical health, it makes sense that you might want to start your own health and fitness facility. But, how much does it cost to open a gym?
Of course, it’s impossible to give an exact number when it comes to costs. Every gym will have different priorities and will be based in different areas. However, in this article, we will provide some rough figures based on recently available information to give you an overview of some of the things you should have in mind.
One cost you should consider from the start is security. It might seem like an unnecessary expense at first, but it can save you additional costs in the long run. It will even help you monetize your space.
If you start to think about the costs involved in starting a gym, it’s helpful to break it down into basic elements. By doing this upfront, you can be more strategic about your business and make sure that you are able to cater to the right target market.
For example, one of the first things to consider is where your gym will be based. This will have an impact on the property costs of the building. After that, it’s time to consider what will go inside the gym. This will include what kind of equipment and facilities you will need.
Fitness is not the only equipment worth considering. Security is one of those investments you should think about from the start since it can reflect on other costs and help you monetize your spaces.
Once you’ve covered the basics, you can then move on to the various one-off and ongoing payments that will need to be made.
8 Factors That Influence The Cost To Open A Gym
1. Property Costs
As we mentioned above, the physical location of your proposed gym will have a considerable influence on the cost to open a gym and how much it will be to buy or rent your property.
According to recent figures published by Sage, you could pay anything between $50,000 and $1 million in total. This depends on the type of gym you want to open.
With this price variability in mind, it’s helpful to truly take the time to think about who you want to cater for. It will help to guide your choice of location. Whether you choose to rent or buy is up to you, but both have their own advantages and disadvantages.
2. Fitness equipment
You could choose to start a basic gym without needing many accessories, for example, a dance or yoga studio. No matter what type of gym you want to open, you always need to think about equipment.
Once again, depending on your financial situation, you could choose to buy or rent. This is important to consider as a new business, as old and damaged equipment is probably not going to attract many customers.
For that reason, invest in the best equipment you can afford. To provide an overall gym opening cost, you could be looking at anything between $10 000 for a personal studio to $50 000 for a commercial gym.
To help clarify your gym equipment cost, the first step would be to establish exactly what kind of activities will be on offer. This will help to guide you as to whether physical equipment is a priority, or whether you’d rather start out by investing in mirrors and lighting for studios.
If you’d like to take it further, the installation costs for saunas, steam baths, and even swimming pools are critical to consider at this point.
Maybe security isn’t the first thing that pops into mind when evaluating the costs of opening a gym, but it’s paramount. You have to consider the security of your members, their possessions, and your equipment. You also need to ensure only the paying members can use your gym.
The good news is you can tackle all these security considerations with a comprehensive access control system like Kisi. Security starts at the door, so being able to grant access to the right people at the right time is an important consideration when putting together an estimate of the cost to open a gym or fitness facility.
Most gyms issue access cards or fobs to members and staff to ensure the right people can access specific areas. If you want to improve your members’ experience right from the start, you should consider implementing a modern access control system that will enable them to enter your gym using a mobile phone or a wave of their hand.
When integrated with specialized fitness software, a modern system can go beyond access control and ensure that only paying members are using your new gym. Installing a system that is easy to use and manage will also ensure your staff will have more time to dedicate to your members instead of doing admin. This is especially important as your client and staff base grows, and more people frequently enter and exit your premises every day.
Monthly salaries are very important to consider when opening a gym. Your staff payroll will be a prominent monthly cost of running a gym.
A modern security system like Kisi will reduce your staff costs, even if you’re planning to run a 24/7 gym. You won’t have to hire anyone to run the reception desk and ensure only paying members will access the right areas. With Kisi, you can even manage your members’ privileges remotely. You can sign up new members and grant them access without ever needing to be in the same location.
Making sure your staff are well trained and certified can be an additional expense, depending on what qualifications are needed, or how much you choose to invest in educating your staff.
Once you’ve hired staff, purchasing uniforms and other merchandise for them and your clients to wear is another expense to think about.
While your chosen gym environment might be more informal, it is always a good idea to create some kind of consistent brand identity. You can do this through the use of standardized staff uniforms and accessories.
5. Hardware and Software
As with any kind of business today, a prominent cost to open a gym is setting up the right hardware and software. This is important not only for your staff but also to coordinate client transactions and activities.
For this, you can pay in the region of $550 to $2,300 annually, as well as about double that for set up and installation costs.
Depending on what software and hardware you might need, it is possible to find targeted solutions that especially cater to gyms. Once again, it’s important to establish your priorities and think about what your client base needs.
This is because some comprehensive software packages can be convenient, but also costly. So, it’s important to figure out exactly what you require and how you would like to potentially scale your IT infrastructure upfront.
You should also consider potential integrations with other systems. For instance, seamlessly integrating your access control and gym software will save you a lot of headaches in the long run.
6. Insurance and Legal Fees
When starting any kind of business, you need to ensure that you are taking calculated risks and covering your bases when it comes to insurance. It is important to follow all the necessary legal procedures as well.
This includes paying any relevant business registration fees and overall insurance costs. For general liability insurance, workman’s compensation, and a surety bond as basic cover, you can expect to pay about $12,000 on premiums as a start. Note that these are subject to different business requirements.
For legal fees, you could pay around $200 an hour for processing lease agreements, finalizing a sale, and negotiating other business contract terms. Of course, it is likely that you might need to engage with a lawyer throughout the running of your business. So, it is a good idea to set aside some resources to cater for this as an ongoing maintenance cost.
7. Advertising and Marketing
While setting up the physical side of your business and making sure that all your administrative bases are covered, investing in your advertising and marketing efforts is also important. This is an often-forgotten aspect when considering the cost to open a gym. But, it is very important to factor your digital marketing needs into your budget.
This can include everything from your website to hiring people to run your social media pages. While you can rely on internal resources to do some degree of marketing, like word of mouth, it is advisable to set aside a marketing and advertising budget. This is especially important when you are still in the early stages of building your business and a client base.
To get back to basics, the cost to open a gym can also include your signage. This can be as elaborate or as minimal as you wish. So, you could pay as little as $20 for this. However, for a sizable gym, you are probably looking at a lot more.
In addition to physical advertising, setting up a phone and internet line is another monthly expense to add to the list. This also includes setting up free WiFi for clients as you can gain a lot of referrals through people posting photos on social media while at your fitness facility.
As an extra add-on, free WiFi can also make all the difference to someone’s workout. With access to their own playlists and other online media, providing this service is not only valuable for marketing but could also have a positive impact on the satisfaction of your client base.
8. Maintenance Costs
The cost to open a gym requires many different ongoing maintenance expenses. These include everything from utilities and servicing equipment to cleaning and other routine maintenance.
In fact, large scale facilities can pay from about $63,000 to $68,000 just for electricity alone, as lights, music, and hot water are important to have in a gym! Heat and air conditioning is also another factor to consider. You may need to pay varying costs to maintain a pleasant, ambient temperature inside your facility.
Depending on the size of your property, these costs might differ. However, it’s safe to assume that there will be a range of monthly running costs that you need to anticipate upfront. This can include everything from miscellaneous gym supplies, like towels and chairs, to cleaning supplies.
Extra costs, like credit card processing fees and taxes, should also be incorporated into your overall budget. They are an essential part of keeping your business afloat.
A cloud-based access system ensures easy and cost-effective security maintenance. Regular over-the-air updates will continually enhance your security. Granting mobile access would mean you won’t have to constantly issue and reissue cards or fobs to new and old members who tend to lose or misplace them.
As we have mentioned, there is no one-size-fits-all solution when it comes to the expenses you will incur when opening a gym or fitness facility. However, by working through the list above, you should have a better idea of what costs you need to plan for. These are also relevant when considering the cost to open a gym franchise.
At Kisi, we prioritize secure and easy to manage access control that will form an integral part of any new gym business venture. For more information on how our access control system works, and how it can integrate with existing hardware, get in touch with us to schedule a demo.